Tourist activities offer a range of opportunities to showcase the LuXembourg brand. It is now being shown throughout the country in the form of large-format lettering – no less than 14 metres long. It will be displayed until mid-June in the Kinnekswiss park, then along the Moselle, and it will be on show in the north when the Tour de France comes by on 3 July.
Luxembourg for Tourism GIE has become the first sector organisation to adopt Luxembourg’s new visual identity and to incorporate it into its communication tools. Its individual brand, Visit Luxembourg, has successfully integrated all the visual features of the country’s brand identity while maintaining its own personality to match its positioning.
On 30 March 2017, SpaceX's Falcon 9 rocket lifted off from Cape Canaveral in Florida, carrying the SES-10 communications satellite from the world's largest satellite maker, Luxembourg's SES. The collaboration will go down in history as the first geostationary commercial satellite to have been launched on a flight-proven rocket booster.
The excellent quality of Luxembourg crémant wines was confirmed at the 26th national congress of crémant wines from France and the Grand Duchy, held in Savoie (France). In all the Grand Duchy won 26 medals - 16 of them gold - from the 720 samples tasted by a panel of judges.