An inter-ministerial and inter-institutional coordination committee for promoting the image of the Grand Duchy of Luxembourg in other countries – initially entitled the Nation Branding Committee – was set up in March 2013.

The Committee, which sets out and implements strategies for promoting the Grand Duchy’s image, adopted a participatory approach from the outset, involving all of society’s stakeholders.

Coordinated and chaired by a small team at the Ministry of Foreign and European Affairs the Committee, henceforth known as Coordination Committee Inspiring Luxembourg, is comprised of representatives from 15 ministries, agencies and other bodies:

  • Updated 27-02-2019