"Luxembourg’s Signature" is the country’s shared signature and consists of the symbol X, the lettering "Luxembourg" and the Invitation "Let’s make it happen".
A signature is unmistakeable and communicates a clear statement: "This is what I stand for!".
The stories and personalities of its people as well as its social development constitute Luxembourg’s unique character and define its shared values: reliability, dynamism and openness.
As a central element, the symbol X stands for what makes Luxembourg special:
- its openness and the ability to bring people together in such a way that reliable connections and new ideas can develop within this dynamism; and
- the diversity of the possibilities that the country offers to all inhabitants, visitors and partners in a stable environment.
The X is made of four red and blue arrows, whose double alignment underlines the mutual exchange.
The invitation "Let’s make it happen" is addressed to each and everyone, inviting them to use the many possibilities offered by our country for both their own and the shared successes.
"Let’s make it happen" reflects the values of our country while keeping the invitation open and thus allowing everyone to feel concerned by it.
The two elements of the symbol X and the invitation complement each other and communicate as "Luxembourg’s Signature" the promise for which the country stands: moving forward together.
© 2016, Comité de coordination Inspiring Luxembourg, all rights reserved